Target Optical makes ordering contact lenses simple, affordable, and flexible, especially when you combine first-order discounts, annual supply savings, and vision insurance benefits.

Whether you’re purchasing contacts for the first time or renewing your prescription, there are several ways to lower your total cost while still getting trusted brands and convenient fulfillment options.

Quick Highlights

• 25% off first orders
• Up to $150 off annual supplies
• Free shipping and free returns
• Same-day or next-day in-store pickup
• Vision insurance accepted
• Daily, weekly, and monthly lens options available

Pricing & Current Promotions

Target Optical offers competitive pricing across most major contact lens brands.

A typical box of contacts costs approximately:

• $25–$50 per box
• Price varies by brand and lens type

New Customer Discount

25% Off First Orders

New customers automatically qualify for a 25% discount on their first contact lens purchase.

Annual Supply Savings

Buying in bulk unlocks additional savings.

Available Discounts

Free Shipping & Returns

Every contact lens order includes:

• Free shipping
• Free returns
• No minimum purchase requirement

If a lens doesn’t fit comfortably, Target Optical allows returns at no additional cost.

Bonus Eyeglass Offer

If you spend $100 or more on eyeglasses, you may qualify for:

50% off an additional complete pair purchased the same day

This can be useful if you’re ordering contacts and updating your glasses simultaneously.

Vision Insurance Savings

One of Target Optical’s biggest advantages is how easily insurance benefits can be incorporated into your purchase.

During Checkout

Simply enter your:

• Insurance provider
• Member information
• Coverage details

The system calculates your estimated out-of-pocket cost automatically.

Example Savings Scenario

Imagine purchasing an annual supply of contacts.

Savings Breakdown

• 25% First-Order Discount
• $75 Annual Supply Savings
• $50 Insurance Reimbursement

Three separate savings opportunities applied to one order.

Insurance Benefits

Target Optical accepts many major vision insurance plans and simplifies reimbursement for eligible purchases.

This streamlined process helps reduce paperwork and makes claiming benefits easier.

Contact Lens Brands Available

Target Optical carries a wide range of well-known brands.

Popular Options

• up&up™
• Acuvue
• Alcon
• CooperVision
• Ray-Ban
• Oakley

The up&up™ brand offers budget-friendly pricing while maintaining quality standards.

Contact Lens Types

Choosing the right lens depends on your lifestyle, budget, and comfort preferences.

Daily vs Monthly Lenses

Many shoppers struggle to decide between convenience and cost.

Daily Lens Example

• $40 per box
• One-month supply

Annual cost:

Approximately $480 per year

Monthly Lens Example

• $25 per box
• Cleaning solution required

Solution costs:

Approximately $8–$12 monthly

Annual cost:

Approximately $420 per year

Which Is Better?

How to Order Contact Lenses Online

The ordering process is straightforward if you have your prescription available.

Step 1: Verify Your Prescription

You’ll need a valid contact lens prescription that includes:

• Power (Sphere)
• Base Curve (BC)
• Diameter (DIA)
• Expiration Date

Contact lens prescriptions are different from eyeglass prescriptions.

Step 2: Create an Account

Visit Target Optical and:

• Sign up
• Log in
• Access the contact lens ordering section

Step 3: Select Your Lenses

Choose:

• Brand
• Lens type
• Quantity

Then enter your prescription details exactly as written.

Step 4: Apply Discounts

New customers automatically receive:

25% off first orders

Additional annual supply discounts apply automatically when eligible.

Step 5: Choose Fulfillment

Home Delivery

• Free shipping
• 3–5 business days

In-Store Pickup

• Same-day or next-day availability
• Available at participating locations

Step 6: Enter Insurance Information

Add your vision plan details during checkout.

The system will estimate:

• Coverage
• Reimbursement eligibility
• Final cost

Step 7: Complete Payment

Review:

• Prescription information
• Shipping or pickup details
• Discounts applied

Then place your order.

Most customers complete the process in less than 10 minutes.

Prescription Information Required

A valid contact lens prescription typically includes:

Standard Information

• Sphere (Power)
• Base Curve (BC)
• Diameter (DIA)
• Expiration Date

For Astigmatism

Additional values include:

• Cylinder
• Axis

Prescription Validity

Most states require prescriptions to remain valid for:

• 1–2 years after your exam

If you’re ordering for the first time and don’t have a contact lens fitting, Target Optical eye care professionals can provide fitting details in-store or guide you through the process online.

In-Store Pickup vs Home Delivery

Both fulfillment methods include free returns.

In-Store Pickup

Best For

• Running low on lenses
• Faster access
• Same-day or next-day collection

Home Delivery

Best For

• Bulk orders
• Annual supplies
• Convenience
• Avoiding store visits

Delivery usually takes:

3–5 business days

Contact Lens Fitting Costs

A contact lens fitting is different from a standard eye exam.

Why It Matters

Contacts sit directly on the eye and require additional measurements.

What the Fitting Includes

• Base curve measurements
• Diameter measurements
• Trial lenses
• Comfort evaluation
• Lens insertion/removal guidance

Once completed, fitting information is generally valid for 1–2 years.

Target Optical vs Competitors

Target Optical Advantages

• 25% first-order discount
• In-store pickup
• Annual supply savings
• Easier insurance integration

Compared With Warby Parker

Warby Parker focuses primarily on eyewear and does not offer the same contact lens selection.

Target Optical provides:

• Contact lenses
• Vision insurance integration
• Pickup options
• Multiple savings opportunities